This campaign was to create assets, primarily for Chewy’s blog site, that ties in with the main site’s New Pet Campaign.
For this, I had to:
Illustrate 3 stories of new pet parents fumbling with their new pet’s needs in embarrassing ways (ie: mistaking nipples for diseased bald patches, letting their cats poop all over the house because they didnt have the right litter, and thinking their dog had bloat when he really just got into the pantry and ate all his food when no one was watching). The images that run to bleed are the hero images, while the others will be displayed inline with accompanying copy.
Create a stylish way of presenting community-sourced images that tied in with the New Pet Campaign. These were pictures of select pet parents and their pets that accompanied corresponding stories.
Creating FLOWCHARTS for blog, to quiz readers on “What Kind Of Pet Parent Are You?” (I’m a Super Parent, obviously.)
